Building Dreams

From Logo to Legacy: The Lokal Homes Success Story

Every monumental journey starts with a single step, and for Lokal Homes, that step was the creation of a logo. Little did they know that this seemingly small design would become the cornerstone of their immense success story in the Colorado home building industry.

From Logo to Legacy: The Lokal Homes Success Story

Every monumental journey starts with a single step, and for Lokal Homes, that step was the creation of a logo. Little did they know that this seemingly small design would become the cornerstone of their immense success story in the Colorado home building industry.

A Seed of Inspiration:

Lokal Homes began as a vision shared by its founders, two individuals determined to make their mark in the competitive world of home building. They sought to create a company that not only built houses but also built lasting relationships with homeowners. This vision needed an identity, a symbol that would encapsulate their ethos and resonate with their audience.

Enter Bitfisher Design:

In their quest to establish a brand identity, Lokal Homes turned to Bitfisher Design, a trusted partner known for turning visions into tangible realities. Bitfisher brought their full arsenal to the table, incorporating a wide range of services that would soon become instrumental in Lokal Homes’ incredible journey.

The Birth of the Logo:

The first step was crafting a logo, an emblem that would embody the spirit of Colorado and the homes Lokal built. The logo design process was meticulous, with every element holding a deeper meaning. The mountains in the logo not only represented Colorado’s iconic landscapes but also symbolized the stability and durability of Lokal Homes.

A Play on Words:

The choice of the name “Lokal” was strategic. It was a play on the word “local,” emphasizing the company’s commitment to keeping business within the state, supporting the community, and creating a sense of belonging for homeowners.

From Logo to Full-Scale Branding:

With the logo as the foundation, Bitfisher went on to develop a comprehensive branding strategy that would prove pivotal in Lokal Homes’ success. This strategy included web design, videography, print collateral, spatial design, content creation, ad campaigns, drone photography, magazine ads, billboards, social media campaigns, and more.

The Growth Story:

As Lokal Homes launched with their new brand identity, they experienced remarkable growth. What began as a partnership between two founders and Bitfisher as their art director and marketing company soon evolved into a full-fledged enterprise. Lokal Homes now boasts over 100 in-house employees and collaborates with hundreds of contractors. They’ve earned their place as a top 100 home builder, thanks in no small part to their striking logo and the comprehensive branding strategy developed by Bitfisher.

A Lasting Legacy:

The Lokal Homes logo, though seemingly simple, holds a world of meaning. It’s a symbol of pride for Colorado, a testament to Lokal’s commitment to quality, and a reminder that every great journey starts with a single step, or in this case, a single logo.

As the Lokal Homes logo continues to grace their business cards, billboards, and website, it stands as an enduring icon of their success story—a story that began with a logo and grew into a legacy.