LOGO DESIGN

1. RESEARCH & BRAINSTORMING

Our process starts with research for a better understanding of of the industry and competitors. We look into other companies that have similar goals and why they work. Knowing the competition can start the deduction process and stem ideas that will set your identity apart from others while learning from others success. Research and brainstorming exercises help the creative process of choosing a business name that has visual and textual integrity. We help our customers to think outside the box without veering away from what works in the industry.

* Be unique and clever
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with. “What’s important is to create something that you believe is different from anything already out there”

* Understand the brand
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind ; perhaps even create a mood board with imagery that reminds you of the brand’s ideology

* Color is key
When taking the brand’s personality into account, you have to think about every aspect of the image. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message

* Keep it easy and flexible
It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare.

2. VISUALIZATION

After deciding on a general direction and business name options, concepts are rendered into a collection of sample logos.
Using stock art and custom illustration, clients can get visual idea to build on. At this point decisions are narrowed down, adjusted and ready to move to a more solid direction.

Pando Mortgage
(Nickname for aspen) Aspen trees are all connected creating Security and strength. Also associated with family
Colten Cents
Play on "Dollars and Cents"
PYGG Mortgage
Play on Piggy Bank - Pygg is aclay commonly used during the Middle Ages as a cheap material for pots to store money.
Prospect
Relates to the Mid West. Prospectors are looking to make a future and obtain valuable goods. Similar to a home buyer searching for a loan
Colten Leaf
Traditional take on modern stock art styles
Colten Mortgage
Traditional logo using imagery to inform customer of business type
Colten Pen
Traditional combination of two concepts.
OINK
Logo Attributes: Piggy Bank Concept: Playful way of relating to banks and saving money
Rootdown Lenders
Relates to “Finding Ground” or establishing roots. Similar to a home buyer who is trying to do the same. Color of money / Recognizable /
Colten Horse
Using local flair through imagery and name

3. DIRECTION / VARIATIONS

Once the customer decides on a direction based on the mock up logos we create a true vector icon to be used for variants. Using a combination or single idea, we create options for the final logo design. Variations include color schemes and visual formatting.

4. FINALIZATION

Final stages of our logo packages are to create files for all media. Files include formatting variations for placement in documents with different orientation or space requirements. Clients are provided with multiple file types to be use in print or web.
.pdf .ai .eps .svg .png .jpg

5. IMPLEMENTATION

As a full design company, Bitfisher can implement your new logo into all areas of design.

Print Design / Traditional Advertising / Web Design / Digital Marketing / Specialty Items / Garment Design / Spacial Design / Branded Decor / Supporting Photography / Videography / Animations / Illustration