Creating a brand for your company is streamlined into linear steps starting with industry research and brainstorming to the competition a full identity package for use in any media. Take a journey into the creative process from beginning to end. The samples below were created for a Mortgage Broker based out of Denver, Colorado with four main goals in mind. 1. Relate to home buyers 2. Relate to people from the Mid West 3. Relate to saving money and security 4. Be different but not extreme.